Where expert communications meet a passion for adventure and the planet.

Passionate, optimistic, and playful professional balancing work and life with enthusiasm and purpose.

About Thea Schwartz

Hi, I’m Thea (pronounced thee•uh), a dynamic communications leader with over a decade of experience in crafting impactful narratives across health, outdoor recreation, action sports, and social impact sectors. My career has been defined by a passion for storytelling that inspires action, whether it’s managing award-winning collateral for Barton Health or producing creative projects for global brands like Google, The North Face, and Red Bull.

Rooted in my love for the outdoors, I bring an unapologetically positive and energetic approach to my work. My connection to the environment runs deep, from my grandfather’s leadership as President of Yosemite to my life in Lake Tahoe, where I raise my family and champion environmental stewardship in everyday life. As a mother, traveler, artist, and outdoor enthusiast, I believe in combining creativity with purpose to make a meaningful difference.

I’ve managed teams, led cross-functional projects, and developed strategic communication plans that resonate with diverse audiences. My work has been recognized for its excellence, including multiple awards for philanthropic communications and recognition for social impact storytelling. Whether I’m producing content, engaging partners or leading crisis communications, I thrive at the intersection of strategy and creativity.

Beyond the workplace, I’m inspired by the natural world and the communities that depend on it. From volunteering with the Tahoe Area Mountain Biking Association to bringing attention to global communities making an impact in social issues, I’m committed to leaving a lasting impact.

Integrated Communications Strategy

Crafts and executing campaigns that deliver the right message to the right audience at the right time, ensuring seamless alignment across all communication channels.

Production & Creative Content Creation

Coordinates seamless photo & video shoots, managing logistics, creative direction, and talent to tell compelling visual stories. Film/edits content for strategic storytelling.

Writing & Ghostwriting

Develops expert articles and scripts on complex healthcare topics, blending authority with accessibility to educate and engage audiences.

Content Strategy & Management

Manages social media presence by aligning with marketing objectives, curating content, and implementing consistent brand voice across platforms. Oversees the creation, organization, and delivery of multimedia content to elevate the brand voice and mission.

Public Relations / Media / PIO

Builds relationships with local and regional media to secure coverage and amplify reputation and key initiatives. Acts as the Public Information Officer during critical incidents, delivering clear, accurate, and timely communications under pressure.

Team Management

Leads multi-disciplinary creative teams, including photographers, designers, and influencers, to meet deadlines and deliver impactful campaigns. Directs and inspires teams, including snow reporters, performance coaches, and athletes, to ensure seamless collaboration and high-quality deliverables.

“Adaptability is the key to success.”